Offering “packages” and letting the audience know what is included in the offering increases conversion rates and prospect participation when they contact the firm.
An Estate Planning Law practice needs to target people looking to protect an estate through proper planning and heirs looking to administer an estate in the event of the death of a loved one . These are two very different types of prospective clients and they must be approached in very different ways in order to have an effective marketing campaign. This involves completely different value propositions and sometimes even a different color scheme for the landing pages.
Our Stats
600+
Estate Planning Law Firms Managed
1,500+
Estate Planning Leads Generated Monthly
Industry Trends
What we have found
Offering “packages” and letting the audience know what is included in the offering increases conversion rates and prospect participation when they contact the firm.
There has been an increase in firms advertising “$0 Down” or “No Upfront Retainer Fees” for probate matters. These firms are opting to collect their fee at the time the estate is settled.
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Content
Practice Area Specific
Optimized
Convert Traffic Into Prospects
*Data is based on feedback from our clients. Prior results do not guarantee similar outcome.
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