When it comes to finding legal services, the majority of prospective clients turn to the internet. And the first place they often look is on Google. This means that your law firm’s Google business profile is crucial to attracting new business. By creating and maintaining a high-quality business profile, you can improve your law firm’s online presence and attract more potential clients. Below, we will discuss why Google business profiles are essential for your law firm, what to include in your profile, how to collect positive reviews, and how to improve your SEO results through your profile.

Your profile is the first thing a prospective client sees when they search for your firm - it’s your digital business card. When properly managed, it displays key information about your firm, such as your location, hours, website, and phone number and makes it easy for prospective clients to learn about and get in touch with your firm.

If your firm doesn’t have an optimized profile, you're not showing up in Google Search and Maps and are likely missing out on free traffic and leads.

A high-quality business profile is a critical aspect of your online presence. It should include not only essential information about your law firm but also recent photos, posts, reviews, a bio, social links, and products. By providing potential clients with detailed information about your law firm, you create a sense of trustworthiness and credibility.

Reviews are arguably the most important part of your profile. They are the biggest influence on whether a person decides to contact you or not, and are the best channel to demonstrate credibility - with prospects and with Google. Positive reviews boost your search rankings, and Google often rewards businesses that have a large collection of positive reviews. Don’t be afraid to ask clients to write you a review once you finish working with them. Mention it in person and send them a friendly email or text that links directly to your reviews. Also, take a few minutes to respond to the client to thank them for providing feedback. The client will appreciate the message and Google will see that you are actively engaging on your profile.

Writing posts for your Google business profile is another effective way to improve your SEO results. For each post, you can write up to 1,500 words, add an image, a video, and a call-to-action button that you can link to your website or elsewhere. Posts give you the opportunity to share hyperlocal content that is specific to what’s going on in your area. This type of content indicates to Google that your law firm is active in the local community, and, in turn, Google may feature your business more prominently in its search results. Consistently posting high-quality content on your profile will help you attract potential clients through organic search traffic.

A Google business profile is not only important for your law firm but also an essential online marketing tool for attracting new clients. By ensuring your profile is up-to-date and maintaining top-notch content, you can provide potential clients with the information they need to make informed decisions about choosing you and your legal services.

If you don’t have the time to set up and maintain your profile, Convert It Marketing can help!

Our team can effectively and affordably manage your profile, which will help you rank higher on Google Maps and searches, generating more calls to you and, equally important, help you rank higher in any other advertising you do on Google.

Complete the form at the bottom of this page, and our marketing experts will get in touch!